iris.kwak
  about
Z SUPPLY

UX Strategy
AI implementation
Social Media/Marketing Design
Motion & VideoZ SUPPLY is a women’s apparel brand known for casual touches and feel-good fabrics. Their designs reflect the belief that simplicity, comfort and style should coexist in every closet. I worked closely with VP of Marketing to create visual systems and strategy for social & paid platforms. Owned the channel by designing social + paid advertisement graphics, driving brand awareness and customer engagement.

Senior Art Director: Esther Choi | Senior Concept Designer: Mia Janson 


I. Organic Instagram Story (Launch Strategy)


Instagram Stories move quickly, making clarity and interaction critical to the user experience. I mapped out an organic story strategy template for launch campaigns by focusing on user behavior, attention patterns, and interactive features. The goal was to consider the sequential user journey—using pacing and visual structure to create a more engaging and intentional experience.

Programs used:  Figma & Figma Make,  Adobe Creative Suite, Pomelli by Google Labs





  • Introduce the launch with video to establish context faster and communicate mood, seasonality, styling, and brand tone

  • Use progressive disclosure with context first
  • Second Engagement Checkpoint: Showcase the range of the collection to help the users understand the launch at a glance

  • Prevent early drop-off by presenting multiple styles
  • Product-specific highlight: feature the hero product of the launch that needs prioritization in sales

  • Communicate key value props if applicable
  • Re-introduce video for a key product for format contrast and movement

  • low-effort engagement is effective mid-sequence
  • showcase alternative priority products with mood-driven elements to re-center emotional narrative.

  • reinforce brand-recognition & aspiration
  • Provide user participation with in-app engagement features (countdown, poll, Q&A, slider)

  •  reinforce personalization and downstream conversion




Design & Application




Valentine’s Day Lounge Campaign Launch - 2025




Z SUPPLY Eyewear Launch - 2025



‘When Summer is Paradise’ Launch - 2025



II. Instagram Grid & SEO Strategy


Developed a customizable Instagram content strategy template designed to increase brand awareness, strengthen community engagement, and elevate brand perception. By combining cohesive visual storytelling with strategic content planning, the system reinforces visual identity, builds cultural and community relevance, attracts aligned collaborators, and extends the brand narrative beyond the product.

Programs used:  Figma & Figma Make,  Adobe Creative Suite, Pomelli by Google Labs






III. Paid Social/Acquisition Design

Designed paid media creatives in collaboration with broader marketing initiatives, contributing to ad strategy and content direction across digital platforms including Meta, Google, and Pinterest. Visual execution was aligned with audience insights, platform best practices, and campaign creative direction.

Programs used:  Figma & Figma Make,  Adobe After Effects,  Adobe Photoshop



Social Video Ad (Type Motion, Animation)

‘Skyline’ Sunnies (2025)
‘A Summer in Mallorca’ Campaign (2025)
‘Endless Paradise’ Campaign (2025)
‘The Art of Fall’ Campaign (2025)



Instagram Story Ads



Pinterest Ads



Instagram Feed Ads



hi! i’m iris, a multidisciplinary senior designer based in los angeles. i’m passionate about strategic design solutions and problem-solving



Copyright © 2025 Iris Kwak, All Rights Reserved.

minykwk@gmail.com
resume available upon request